Objects of desire

Design: indulge in the individual desire and sell us MORE STUFF!
We live in the ultimate designer age, can we have too much of a good thing? Where do we get materials?

Marc Newson - address mass production, designer's goal. Dilemma: how can mass production feel a desirable one-off?
Peter Saville( Joy Division) Interest in producing things that he wanted.

Milano- design is an industrial philosophical affair. Ettore Sottsass at the end of the 1070's: Offer consumers' choice, variety and abundance - Memphis Blues. Bring some personality to the production. rational, functional, long-lasting, in the new fashion the customer was KEY. Memphis meant end of the modernism: collective good make way for individual desire,  rise to a new kind of design object.
 Michael Graves commissioned by Alessi to make an "american pot", associated colours to functions and his kettle was immediately a design classic, a "mass icon".
Redefining function: things we want but that we dont really need.
Philippe Starck - there are more parameters than the materialistic ones, pleasure seeking brands.
1987 big british recession >>> they opened to the swedish IKEA, giant automated warehouse.
Sweden IKEA most successful furniture company in the world, began in 1955.
Make furniture fit in a FLAT package. Ikea proposed opposite to luxurious products: flatpacked and cheap.
Low price, sustainable, flatpack, long lasting.
Computers ; 1984 the computer went personal. December 1946 -research programme on computers: demo showed computers can be useful everyday to ordinary people.
The first mouse that was ever built was in 1963, it was a wooden box with two wheels inside: it changed everything. Democratisation of computers. Larry Tesler - computer designer, make a computer friendly and efficient.
iPOD 2001. cradle in cradle design - glen oliver "think chair" its components are designed to be infinitely re-used.